Category Archives: Cause related Marketing

Jollypeople attended a fabulous bank function to support Ovarian Cancer Research this week. In a week where funds have been frozen, types of trading stopped, people losing jobs, it was instructive to see cause related marketing working hard, achieving success. Read More »

Today while perusing a “Cause Related” site of a Brand Name, I wanted to find out exactly what was the nature of the relationship between the Charity and the Business. There was nothing to tell me anywhere on the Main Page. A subsequent search didn’t bring any results either Read More »