Category Archives: Business

The Bank, the Cause, the Celebration, everyone wins!

Jollypeople attended a fabulous bank function to support Ovarian Cancer Research this week. In a week where funds have been frozen, types of trading stopped, people losing jobs, it was instructive to see cause related marketing working hard, achieving success. Read More »

Define your Cause Related Marketing from the “get-go.”

Today while perusing a “Cause Related” site of a Brand Name, I wanted to find out exactly what was the nature of the relationship between the Charity and the Business. There was nothing to tell me anywhere on the Main Page. A subsequent search didn’t bring any results either Read More »

Warren Buffet reveals a key indicator of a good business

Today I heard some-one say he’d sat, with thousands of other investors at the feet of Warren Buffett and his best friend :) Charlie (there’s something very sweet about their friendship, classic values,works well in the business sense too) to listen to some words of wisdom. Read More »