Monthly Archives: July 2008

Define your Cause Related Marketing from the “get-go.”

Today while perusing a “Cause Related” site of a Brand Name, I wanted to find out exactly what was the nature of the relationship between the Charity and the Business. There was nothing to tell me anywhere on the Main Page. A subsequent search didn’t bring any results either Read More »

Vale- Darren Stratti of FoodWaterShelter.

Yesterday we heard of the tragic death of Darren Stratti of the NGO, FoodWaterShelter. He’d been working with his partner Rebecca and other volunteers at the Kesho Leo project in Tanzania. Creating ecological living spaces to be provided for young mothers and babies, for homeless people in the area. “Living at home” has such different meanings when you are a young person depending upon the situation in your country. In many developed nations it means “I can stay as long as possible”. In countries in crisis it means “where can I live?” “where can I go?” Read More »

Kelly Rowland, public face of MTV Staying Alive Foundation meets the Grantees

One look at the glorious smile, the intensity of the gaze, the warmth extended by Kelly Rowland has been matched by her committment to being the public face of the MTV Staying Alive Foundation. Kelly has travelled to Africa to the countries of Tanzania and Kenya to meet the Grantees of the MTV Staying Alive Foundation. What an impressive list of Grantees and Organizations MTV has chosen Read More »